Gain insights into:

• What is a marketing audit?
• How to use a marketing audit?
• Auditing your brand image
• Auditing your customers perceptions
• Auditing the effects of the economy
• Auditing the effects of your markets and their structures environment
• Auditing your products and services for maximum effectiveness
• Auditing your competitors strategies
• Auditing your selling and distribution channels
• Auditing your promotion for results
• How effective is your brand
• How effective are your brand promotions
• Auditing your direct marketing messages
• Auditing your production media costs
• Auditing your marketing control strategies
• Auditing your marketing costs
• Evaluating results

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