CERTIFIED MODERN MARKETING PROFESSIONAL
Duration

5 days starting 29 Nov until 3 Dec 2017

Venue

Crown Regency, Kuala Lumpur

Who Should Attend

Digital Marketing, Sales & Marketing, Project Management, Marketing Analytic, Marketing Communications, Business Development

MODULE 1
Introduction to Marketing

To acquire basic understanding of marketing structure and framework.

MODULE 2
B2B and B2C 360 Marketing Planning and Implementation

To be able to strategize  the right channels according to customers and required business objective.

MODULE 3
B2B Product Marketing

To be able to strategize, implement, enable a  profitable strategy through product management and marketing.

MODULE 4
B2B and B2C Content Strategy

To enable marketer to tell compelling stories about their organization culture, mission and strategy online.

MODULE 5
Marketing Operations Management

To be able to map out key processes, project and program manage marketing operations function.

MODULE 6
Data Privacy Laws

Data Privacy laws, Do Not Call, Private Data Protection Laws have become ever increasingly important. This is a fundamental requirement every professional needs.

MODULE 7
Social Media Intellectual Property, Copyrights, Patents and Trademarks

Basic understanding of IP is a requirement every professional need in this internet era.

MODULE 8
Marketing Analytics – ROMI (Returns of Marketing Investments)

Marketing Analytics, Basic Dashboarding completes the strategy to management by tracking key master data as part of business intelligence.

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